The Professional Football League will award all nine lots on June 24
Friday, Frederic Thiriez, the president of the Professional Football League (LFP) announced the tender for media rights to the L1 for seasons 2012-2016. The firm Clifford Chance and the LFP have concocted a bid on nine lots and two key ideas. The first is to strengthen existing partnerships with Canal + and Orange while attracting new entrants. The second main idea is to get at least 600 million euros. To be sure, the LFP has set this amount as a reserve price for the first 6 lots. The reserve price of lots 7,8 and 9 remain secret.
LFP has done everything to maximize the exposure of L1 championship with a great game Friday night at 21 o'clock a big match on Saturday at 17 am, followed by games at 19 hours and 21 hours. Sunday will be reinforced with a great match to 14 hours to 17 hours of games and a prestigious shows to 21 hours.
Forcing Canal + to build 420 to 510 million euros
The tender is very complex, it consists of 5 lots premium mixing both great games and magazines. Then comes the Lot 6 named Ligue 1 100% which allows a new entrant to provide a consistent supply at lower cost. Lot 7 - Lot old mobile is owned by Orange - is expanding to become nomadic lot with all games on mobile phones but also on the shelves with 3G and WiFi. Finally, lots 8 and 9 are lots of magazines issued during the week, two days of the championship.
Specifically, the bid is structured so that Canal +,-if it wants to maintain its current offer, should build between 420 million euros for lots 1-4 and 510 million if it wants to add Lot 5. As a bonus, Canal + will be able to choose his best posters. Canal + will have to fight on all lots premium with the risk of losing one of these lots and therefore damaging its offer.
The LFP also relies on the fact that a new entrant can invite themselves to the feast provided to 90 million euros minimum for lot 6. The LCS is designed specifically for foreign players as the sports channel ESPN subsidiary of Disney, or News Corp. Rupert Murdoch. Finally, while Orange wants to keep football on mobile phones and tablets, it will have to bid on Lot 7, whose reserve price is kept secret but should be close to 60 million euros currently paid for by Orange.
The rule of the game is clear. All candidates must submit their tenders on June 20 and FIFA will hold a Board of Directors on June 24 to assign the rights. If the reserve price of 600 million is reached, all prizes will be awarded. However, if the reserve price is not met overall, only lots that have reached their reserve price will be awarded individually. The others will then be operated by the future chain of the LFP called CFoot on TNT charge. Frederic Thiriez has warned there will be no second round of negotiation or mutual agreement with Canal +. One way to get the encrypted string to play the game auction.
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